Las Vegas tourism in November 2024 reflected mixed outcomes, with overall visitation slightly increasing but many other key metrics declining. According to the Las Vegas Convention and Visitors Authority (LVCVA), visitor volume grew by 0.6% year-over-year to 3.3 million, thanks in part to the Formula One Las Vegas Grand Prix and the Specialty Equipment Market Association trade show.
November tourism overview:
“November saw higher weekend occupancy versus last year (89.1 percent, up 0.4 points) but lower midweek occupancy (78.9 percent, down 2 points) as overall hotel occupancy for the month reached 81.4 percent, down 0.5 points,” noted Kevin Bagger, vice president of the LVCVA Research Center, according to Las Vegas Review-Journal.
Despite this growth in visitation, the city’s performance lagged compared to last year’s record-breaking levels fueled by the inaugural Formula One race. Average daily room rates for the month dropped 20.3% to $198.72, still marking the second-highest figure for November.
Other significant indicators revealed a downward trend. Passenger traffic at Harry Reid International Airport declined by 2.1% year-over-year, with 4.7 million travelers. While domestic traffic dipped 3.3%, international arrivals surged by 16.2%. Convention attendance dropped 8.4% to 548,200 visitors, with fewer small and midsize meetings held in the city. Average daily automobile traffic on Interstate 15 at the California-Nevada border decreased by 2% to 44,916 vehicles.
Despite the November setbacks, the airport remains on track for a record-breaking year, with 53.6 million passengers tallied so far in 2024, a 1.4% increase over the previous year.
Year-to-date performance:
For the first 11 months of 2024, Las Vegas welcomed 38.3 million visitors, a 2.2% rise compared to the same period in 2023. However, convention attendance dipped slightly by 1.3% to 5.7 million, while hotel room occupancy remained nearly steady, falling just 0.1 points to 83.7%.
Although room rates dropped significantly in November, the year-to-date average increased by 0.7% to $193.12 per night. Traffic on Interstate 15 also experienced a minor decline, down 0.6% year-to-date.
Southern Nevada’s neighboring cities reported varying results for November. Laughlin saw a 5.9% rise in visitor volume to 94,000. However, hotel occupancy slightly declined by 0.7 points to 42.4%, and average room rates fell by 0.5% to $55.08. Year-to-date figures show visitation up 3.3% but occupancy down 1.5 points to 50.3%, with room rates declining by 0.9%. Mesquite, on the other hand, experienced a significant 10.8% drop in visitor numbers to 66,000. Hotel occupancy decreased by 3.7 points to 72.9%, but average room rates rose sharply by 9.3% to $89.65. For the year, Mesquite’s visitor count fell 8.8% to 778,000, with occupancy down 4.5 points to 74.5%, while room rates increased by 10.2%.
As the year draws to a close, Las Vegas remains on pace to surpass its 2023 visitation numbers despite some late-year setbacks. The city’s international appeal continues to grow, with Harry Reid International Airport setting its sights on a record-breaking year for passenger volume.
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Vanja Mitic 2025-01-05 15:36:09
