PrizePicks, the leading daily fantasy sports (DFS) operator in North America, has extended its longstanding relationship with Major League Baseball’s Atlanta Braves through a newly signed three-year agreement. This move reaffirms the company’s commitment to its roots in Georgia and its ongoing collaboration with one of the sport’s most historic franchises.
The renewed agreement, which maintains PrizePicks’ designation as the Braves’ Official Daily Fantasy Sports Partner, marks the continuation of a partnership that began in 2020. The deal underscores both organizations’ shared focus on community involvement and delivering exceptional experiences to fans across Braves Country.
“We are thrilled to continue our partnership with the Atlanta Braves and to bring even more unforgettable experiences to fans across Braves Country,” said Mike Quigley, Chief Marketing Officer at PrizePicks, in a company press release. “As a company rooted in community and growth, we’re proud to extend this collaboration for a fifth consecutive season and deepen our connection with fans nationwide.”
Enhanced Fan Experiences and Stadium Presence
As part of the extended deal, PrizePicks will maintain a strong visual presence within Truist Park. Fans attending Braves games will notice the company’s branding throughout the stadium via a mix of static and LED signage. The DFS brand will also continue to benefit from hospitality perks through exclusive VIP experiences designed for business and fan engagement.
Additionally, the “PrizePicks Pick of the Game” segment, a regular feature of the Braves Radio Network’s pregame show, will remain a staple throughout the MLB regular season. This long-running segment serves to highlight standout performances and player projections, further blending sports analysis with fantasy gameplay.
One of the most exciting new components of the partnership is a fan-centric promotion: the “PrizePicks 10 runs for 10k” contest. This campaign will give fans the chance to enter via text whenever the Braves score 10 or more runs during a home game. Winners receive a $10,000 PrizePicks lineup and tickets to an upcoming Braves game, offering fans both high stakes and a memorable stadium experience.
Commitment to Growth and Responsible Gaming
Jim Allen, Senior Vice President of Corporate and Premium Partnerships for the Atlanta Braves, expressed enthusiasm about the renewed deal. “As a growing leader in their industry and trusted partner of the Braves since 2020, we are excited to build on this partnership with PrizePicks into the next few seasons and bring more engaging fan experiences for our shared communities to enjoy,” Allen said.
This agreement not only reflects a continued partnership between two of Atlanta’s sports and entertainment staples but also highlights PrizePicks’ broader ambitions. Headquartered in the city, PrizePicks announced a major expansion with the opening of a 33,000-square-foot headquarters in late 2024. This facility is expected to create 1,000 jobs over the next seven years and contribute approximately $25 million in economic impact to Georgia.
While sports betting remains illegal in Georgia, PrizePicks continues to operate within legal fantasy sports frameworks, offering contests across 45 U.S. states and Washington, D.C. The company also has an active partnership with State Farm Arena, home of the Atlanta Hawks.
Beyond growth, PrizePicks has recently made strides in promoting responsible gaming. In 2025, it became the first DFS platform to earn Internet Compliance Assessment Program (iCAP) certification from the National Council on Problem Gambling, a significant milestone that underscores its dedication to ethical gaming practices. More details on its responsible gaming initiatives can be found on the company’s website.
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Johnny K. 2025-04-12 11:09:39
